GQ SIZETM

Discover

Our New

Sizing Innovation

Say goodbye to S M L and XL.
Say hello to GQ SizeTM our NEW innovative formula
that fits you in a shirt that, well, actually fits.
GQ Size offers 10 unique sizes designed by and for Asian men.

Watch the video to learn how we developed GQSizeTM

OUR PROCESS

THAI CUSTOMER-CENTERED DESIGN

Three sizes don’t fit all. We measured and interviewed 1,000 Thai men to improve the current shirt sizing standard and find out what they really want out of a button-down shirt.

RESEARCH AND DEVELOPMENT

With this data, we then spent more than 10,000 hours in our studio developing and researching how to make a shirt that fits better and is more comfortable for Thai men.

PROTOTYPE AND TESTING

We used 10,000 data points to perfect our sizing algorithm, leading us to create 10 unique GQ Sizes. We tested our new sizing by having men try the shirts on, and they didn’t want to take them off.

ATTENTION TO DETAIL

DOWN TO THE CENTIMETRE

Our innovative formula will single out the most accurate size for

you between 39 to 48 cm.

EASILY FIND YOUR PERFECT SIZE

Custom fit without the hassle. Simply
measure the width of your shoulders in centimetres as shown in our image guide.

Size range: 39 cm – 48 cm

KNOW YOUR SIZE, PICK YOUR FIT

The 1 cm size difference guarantees the fit you need. Prefer a slimmer fit or looser style? Easily change the fit by going 1 size UP or DOWN from your GQSizeTM.

COLLECTION