Say goodbye to S M L and XL.
Say hello to GQ SizeTM our NEW innovative formula
that fits you in a shirt that, well, actually fits.
GQ Size offers 12 unique sizes designed by and for Asian men.
Watch the video to learn how we developed GQSizeTM
THAI CUSTOMER-CENTERED DESIGN
Three sizes don’t fit all. We measured and interviewed 1,000 Thai men to improve the current shirt sizing standard and find out what they really want out of a button-down shirt.
RESEARCH AND DEVELOPMENT
With this data, we then spent more than 10,000 hours in our studio developing and researching how to make a shirt that fits better and is more comfortable for Thai men.
PROTOTYPE AND TESTING
We used 10,000 data points to perfect our sizing algorithm, leading us to create 12 unique GQ Sizes. We tested our new sizing by having men try the shirts on, and they didn’t want to take them off.
ATTENTION TO DETAIL
DOWN TO THE CENTIMETRE
Our innovative formula will single out the most accurate size for
you between 39 to 50 cm.
EASILY FIND YOUR PERFECT SIZE
Custom fit without the hassle. Simply
measure the width of your shoulders in centimetres as shown in our image guide.
Size range: 39 cm – 50 cm
KNOW YOUR SIZE, PICK YOUR FIT
The 1 cm size difference guarantees the fit you need. Prefer a slimmer fit or looser style? Easily change the fit by going 1 size UP or DOWN from your GQSizeTM.